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Building a Resilient Business in Bulgaria

Keynote by Ivelin Ivanov at the Workshop From Fundamental Science to Applied Transfer of Knowledge and Innovations in Biomedicine

(30 – 31 May 2025, Medical University of Varna – MUVE-TEAM project)

“Digital sustainability sits at the crossroads of science, technology and responsible leadership.”
Ivelin Ivanov, Founder of Wollow & MU-Varna technology partner

Event Context

On 30 – 31 May 2025 the Medical University of Varna (MU-Varna) hosted the two-day workshop “From Fundamental Science to Applied Transfer of Knowledge and Innovations in Biomedicine,” part of the EU project MUVE-TEAM. The programme explored how fundamental discoveries become market-ready products that improve health and quality of life.

The organising committee was chaired by Prof. Yoana Kiselova-Kaneva, PhD, head of research group 3.1.1 Natura4Health.

Why Ivelin Was Invited

As an IT-industry entrepreneur, long-standing software partner of MU-Varna and a postgraduate in Organisation & Economics of Pharmaceutical Production, Ivelin was asked to share the business perspective:

How can scientific potential, technological solutions and market viability align in the Bulgarian ecosystem?

Highlights of the Talk

  • Translational cycle as a business model - 
     Science ➜ prototype ➜ regulatory validation ➜ market. Each phase demands specific capital and expertise.
  • Digitalisation as an accelerator - 
    Software shortens time-to-market through virtual clinical simulations, real-time data tracking and AI-assisted decision-making.
  • ESG & RegTech opportunities - 
    New EU sustainability directives (CSRD) will require traceable eco-KPIs—an opening for Bulgarian software firms to provide niche solutions.
  • Funding innovation - 
    Horizon Europe, EIC Accelerator, Fund of Funds—practical tips on application strategy and Technology Readiness Levels (TRLs).
  • Human capital - 
    University–business–society collaboration: Wollow Coworking serves as an internship platform where students tackle real-world challenges.

Speaker Profile

  • 17+ years building specialised software (telecom, GovTech, MedTech).

  • Speaker at EU Code Week, Startup Weekend Varna, SEE Sustainability Forum.

  • Mentor in the “Tech Entrepreneur” programme of ICT Cluster – Varna.

  • Hands-on experience deploying pharmaceutical MES/ERP systems under GMP/GDP standards.

Consulting Services Offered by Ivelin

  1. Sustainable-tech business plans – from idea validation to go-to-market.

  2. Green cloud architecture design – optimising infrastructure, CI/CD and databases for minimal PUE and full ESG compliance.

  3. “Green by Design” workshops – one- or two-day training sessions for teams.

  4. Interim CTO / Venture-builder role – expert support for university–industry spin-offs.

Call to Action

  • Event organisers: Need a speaker who bridges tech, science and sustainability? Contact office@wollow-soft.com.

  • Companies & municipalities: Ready to digitalise and decarbonise? Book a free 30-minute consultation on +359 893 621 112.

Ivelin Ivanov demonstrates how the right code and the right business model can turn scientific insight into a lasting competitive edge. If your team wants to move innovations from the lab to the marketplace—he’s the partner to call.

Building a Resilient Business in Bulgaria
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