Articles

Building a Resilient Business in Bulgaria
Keynote by Ivelin Ivanov at the Workshop From Fundamental Science to Applied Transfer of Knowledge and Innovations in Biomedicine
(30 – 31 May 2025, Medical University of Varna – MUVE-TEAM project)
“Digital sustainability sits at the crossroads of science, technology and responsible leadership.”
— Ivelin Ivanov, Founder of Wollow & MU-Varna technology partner
Event Context
On 30 – 31 May 2025 the Medical University of Varna (MU-Varna) hosted the two-day workshop “From Fundamental Science to Applied Transfer of Knowledge and Innovations in Biomedicine,” part of the EU project MUVE-TEAM. The programme explored how fundamental discoveries become market-ready products that improve health and quality of life.
The organising committee was chaired by Prof. Yoana Kiselova-Kaneva, PhD, head of research group 3.1.1 Natura4Health.
Why Ivelin Was Invited
As an IT-industry entrepreneur, long-standing software partner of MU-Varna and a postgraduate in Organisation & Economics of Pharmaceutical Production, Ivelin was asked to share the business perspective:
How can scientific potential, technological solutions and market viability align in the Bulgarian ecosystem?
Highlights of the Talk
- Translational cycle as a business model -
Science ➜ prototype ➜ regulatory validation ➜ market. Each phase demands specific capital and expertise. - Digitalisation as an accelerator -
Software shortens time-to-market through virtual clinical simulations, real-time data tracking and AI-assisted decision-making. - ESG & RegTech opportunities -
New EU sustainability directives (CSRD) will require traceable eco-KPIs—an opening for Bulgarian software firms to provide niche solutions. - Funding innovation -
Horizon Europe, EIC Accelerator, Fund of Funds—practical tips on application strategy and Technology Readiness Levels (TRLs). - Human capital -
University–business–society collaboration: Wollow Coworking serves as an internship platform where students tackle real-world challenges.
Speaker Profile
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17+ years building specialised software (telecom, GovTech, MedTech).
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Speaker at EU Code Week, Startup Weekend Varna, SEE Sustainability Forum.
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Mentor in the “Tech Entrepreneur” programme of ICT Cluster – Varna.
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Hands-on experience deploying pharmaceutical MES/ERP systems under GMP/GDP standards.
Consulting Services Offered by Ivelin
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Sustainable-tech business plans – from idea validation to go-to-market.
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Green cloud architecture design – optimising infrastructure, CI/CD and databases for minimal PUE and full ESG compliance.
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“Green by Design” workshops – one- or two-day training sessions for teams.
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Interim CTO / Venture-builder role – expert support for university–industry spin-offs.
Call to Action
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Event organisers: Need a speaker who bridges tech, science and sustainability? Contact office@wollow-soft.com.
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Companies & municipalities: Ready to digitalise and decarbonise? Book a free 30-minute consultation on +359 893 621 112.
Ivelin Ivanov demonstrates how the right code and the right business model can turn scientific insight into a lasting competitive edge. If your team wants to move innovations from the lab to the marketplace—he’s the partner to call.
